Program Overview

Entrepreneurship is about acting now, innovation is about unlocking the future.

Today, innovation and entrepreneurship must go hand-in-hand for an enterprise to grow and sustain itself in a constantly evolving business world.

The Innovation & Entrepreneurship course enables you to understand the dynamic nature of the business world, be actively innovative, and leading your start-up or business to gain roots. The emphasis is not on filling in frameworks. On the contrary, applicants are taught to exhibit unconventional thinking and link it to entrepreneurship.

If you have an innovative idea and seek to know how to make it happen, this course is a suitable starting point. The subject matter discusses the role of innovation at different fronts such as product, process, business model, etc. The course is designed to make participants ‘future-ready’ with a stronger hold on innovation and its application in entrepreneurship.

Course/Program Objectives

• To understand the role of innovation in entrepreneurship
• To develop skills to generate innovative ideas
• To understand different techniques of innovation
• To learn the importance of innovation in business model and how to create it

Course/Program Content

• Introduction to entrepreneurship and innovation
• Linking innovation to business model
• Innovation and industry creation
• Creating a new industry

[1] www.startupindia.gov.in

[2] https://timesofindia.indiatimes.com/blogs/voices/indian-startup-ecosystem-what-happens-next/

Program Pedagogy

Practical examples and solutions, working with innovative frameworks, teaching cases, and live exercise.

Ideal Participant Profile

Successful and exemplary creation calls for innovation. This course is for those who seek to create out of the box, including but not limited to aspiring intrapreneurs from private businesses, corporate professionals, entrepreneurs & start-up leaders.

Learning Outcomes

• Understand entrepreneurship and innovation
• Create ideas using different innovation techniques
• Analyse intrapreneurship models of innovation
• Designing an innovation strategy
• Applying innovation in the business model
• Demonstrate Innovation Techniques to create business opportunities

Faculty Profile

Prof. Amarpreet Singh Ghura

Assistant Professor – Entrepreneurship

Dr. Ghura has over 11 years of experience in the education industry and is an active researcher in corporate entrepreneurship and family-managed business. His research work has been featured in the various journals including the Journal of Business Research (ABDC-A; Q1), Journal of Small Business Management (ABDC-A; Q1), Entrepreneurship Research Journal (ABDC-B), Frontiers in Psychology (Q1), Worldwide Hospitality & Tourism Themes (Emerald Publishing), and Journal of Entrepreneurship & Innovation in Emerging Economies (SAGE Publications).

Cancellation

In the unforeseen event of Program Cancellation by the Centre, participants will be refunded the entire amount of Program Fees. If the cancellation is requested by the participant then the Program Fee will be withheld as credit for the next schedule of the same program or an alternative program that the candidate opts for.