Program Overview

A good idea can arrive at any time. However, there may not always be the time to prepare a detailed business plan. Sometimes, getting started is the need of the hour. In such a case, an entrepreneur may take what is called the ‘lean path’ to begin and grow their company.

Traditional business and product development methods can be slow and resource intensive. Developing a venture from a novel idea to commercialization, ensuring a higher likelihood of success in the uncertain environment, leading the development with limited resources, and achieving momentum for growth require a new set of rules. Customer development and the lean path are some of the new methodologies that help quickly discover whether a proposed start-up idea or business model is viable, and if it is then how to make it market ready. This combination of hypothesis-driven experimentation, iterative product releases and validated learning help find the Product-Market fit and achieve the Go-To-Market Business Plan.

Course/Program Objectives

Business idea development needs a deep understanding of the stakeholders and the ecosystem of the relevant industry. It cannot happen in isolation, rather it should be an iterative process with continuous inputs from the market. This program uses important frameworks so that by the end of it, you don’t just have a path for your MVP but will also get a head-start to gain a clear understanding of the market and customers that make it a winner.

Course/Program Content

• Lean Start-up method
• Customer Development
• Customer Discovery
• Business Model Generation and Validation

Program Pedagogy

A mix of fun activities that require you to work on an idea during the program and apply the learnings in a workshop mode.

Ideal Participant Profile

Participants should have a few years of work experience. It is desirable that the participant has an idea that they would like to pursue entrepreneurially on an individual basis (on their own) or for the organization they work with. Researchers with a big idea and even those without an entrepreneurial background are welcome.

Learning Outcomes

• Develop an understanding of how to evaluate an idea
• Learn to develop an action plan for a novel start-up idea with the right steps to begin with
• Understand the method of generating and validating a business model

Faculty Profile

Prof. Love Sarin

Doctorate Degree & Sc.M in Chemical Engineering from Brown University, USA
Bachelor’s Degree in Chemical Engineering from Indian Institute of Technology, Bombay
Associate Professor – Entrepreneurship, FLAME University

Prof. Sarin has over twelve years of work experience in both industry & academia. He was associated with Reliance Industries Ltd., Navi Mumbai and Banyan Environmental, Inc., Providence, RI, USA.

He leverages his rich experience in techno-commercial development and organization building for mentoring aspiring entrepreneurs and structuring the growth of their start-ups. He is an expert in the Customer Development and Customer Discovery process and is frequently invited by entrepreneurial courses, programs, and incubators for talks on various topics and as a jury on their committees. He also advises on the structuring and management of entrepreneurship curriculum and programs to create meaningful impact.

During his doctoral studies, he invented novel selenium formulations, using nanotechnology, for biomedical and environmental applications. He spun out a cleantech venture in the USA based on his innovative research work at Brown.

Cancellation

In the unforeseen event of Program Cancellation by the Centre, participants will be refunded the entire amount of Program Fees. If the cancellation is requested by the participant then the Program Fee will be withheld as credit for the next schedule of the same program or an alternative program that the candidate opts for.